Reporting to: MD

New Vertical P&L: Handpicked to build Sheenlac's Wood and Auto Refinish (non- retail) verticals from scratch;

6 assembled and mentored a 40-member hierarchical team, generating 10 Cr in net new incremental revenue with a

30% average QoQ growth trajectory within 18 months.

Dealer Ecosystem Expansion: Designed and executed a wholesale dealer onboarding programme for speciality

6 categories, widening distribution depth across Tamil Nadu, Kerala, Andra Pradesh, Telangana and Karnataka.

Tertiary Activation: Drove direct engagement with leading furniture manufacturers and B-class auto garages to

6 build brand pull at point of application; improved secondary sell-through and repeat purchase rates for premium

Wood and Auto product lines.

Team Capability: Implemented a structured coaching framework covering product knowledge, key account

6 management, and territory execution 6 improving per-head sales output quarter-on-quarter.

Reporting to: CEO

Zonal P&L Leadership: Owned full P&L for a 200 Cr retail zone across Tamil Nadu, Karnataka, and Telangana; led a

6 100-member team of ASMs, Sales Officers, and Regional Managers, consistently delivering 1825% annual revenue

growth.

Network Optimisation: Managed a 4,000+ retail dealer network; introduced dealer performance-tiering, reducing

6 inactive dealers by 5% and increasing average tertiary offtake per outlet.

Channel Redesign: Separated general trade and speciality product channels across the zone, improving gross

6 margin realisation per category and eliminating structural revenue leakage.

Competitive Strategy: Developed zone-specific competitor response plans using price-point analysis and dealer

6 incentive engineering to grow share against Competitors.

Data-Driven Reviews: Instituted monthly Power BI-backed business reviews across the team, reducing forecast

6 deviation to under 8% and driving data-first decision-making at field level.

Reporting to: Managing Director / Board

International Market Entry & P&L: Selected to lead Sheenlac's first international expansion into Sri Lanka's 230 Bn

6 paint industry; scaled from 0 to 33 Cr in 7 years, capturing ~1.1% of total paint industry market share with

focused products.

Category Leadership: Achieved ~40% national market share in the thinner segment 6 the highest for any single

6 brand in Sri Lanka at the time.

Manufacturing Transition: Led landmark transformation from import-trading to local manufacturing; delivered 35%

6 gross margin improvement and reduced supply lead time by 1 week.

Channel Infrastructure: Built province-wise distributor and dealer network across all 7 provinces from zero;

6 recruited and managed a 30-member field sales, admin, and production support team.

Go-to-Market Execution: Formulated province-by-province GTM plans with tailored pricing and promotion

6 strategies, systematically displacing entrenched local competitors in every geography.

Profitability: Drove Sri Lanka operations to full profitability within 2 years of launch through disciplined BEP

6 management and ROI-focused channel investment.

Awards: Earned 'Target Achievement Team Award' for FY201718 and FY201819 6 the only leader in Sheenlac's

6 international operations with back-to-back 100%+ target delivery.

Revenue Scaling: Led South India operations through Branch Managers, ASMs, and Sales Officers; scaled revenue

6 from 146 Cr to 300 Cr 6 20% YoY growth sustained for 4 consecutive years.

Distribution Expansion: Expanded product reach across 4 states via a structured sub-distributor model, achieving

6 full-SKU availability at ground level across rural and semi-urban markets.

Team Productivity: Rolled out a region-wide training and performance management programme, improving per-

6 capita sales productivity by 3060% within 4years.

Dealer Loyalty: Strengthened dealer relationships via painter meets, product demos, and loyalty schemes 6

6 reducing dealer churn and increasing wallet share.

Managed inbound sales coordination, customer service, and regional advertising operations, ensuring seamless

6 field-to-HO communication across South India.

Coordinated dealer and distributor networks covering order management, billing, credit control, and dispatch

6 logistics.

Collaborated with marketing on promotional campaigns, painter activation events, and in-shop branding 6 driving

6 measurable brand visibility in key markets.