Tamilarasu. B

Regional Sales Manager ( Tamilnadu ) @ Apl Apollo Pipes

Unknown tamilarasub7@gmail.com 9361269997
Current CTC
26 LPA
Expected CTC
32.5 LPA
Notice Period
30 Days
Experience
17.0 Years
Profile Summary

Business Strategist with 20+ years of experience scaling operations and executing market expansion. Proven track record of identifying high-yield opportunities, establishing strategic partnerships, and accelerating revenue growth.

Key strategist & implementer with proficiency in translating business vision and strategy into operational tactics; experienced in all aspects of Sales & Marketing, Channel Management, Key Account Management, Team Management, and Business Development across various industries

Consistently increased revenue, profits, productivity by focusing on new business generation, customer retention and establishing relationships; successfully leading Sales Team while administrating approx. INR 300 Cr. revenue to develop business

Growth Facilitator with impressive success in setting the vision, direction & strategic plan for developing business, driving sales and amplifying business margin through long-term planning

Enhanced market share of the organization by establishing strategic alliances & tie-ups with key decision-makers

Strong business insight in defining channel marketing strategy, including development of channels, marketing activities in accordance with overall business objectives; identifying & developing channel partners for achieving business volumes consistently & profitably

Experience in Target Management involving monitoring of targets in volumes and motivating the team members to achieve targets for the region; resulted in reducing TAT and ensuring quick response

Leveraged industry knowledge to promote key intermediary satisfaction, leading to client retention and organic growth; successfully led various programs for products & services localization across PAN India Market

Fostered lasting relationships and promoted organic growth with distribution intermediaries through value-added strategic analyses and execution of consultative solutions

Positioned business growth through Go-to-Market planning, pipeline generation, financial performance, and revenue generation

Work Experience
N/A – Present
Marketing Executive
Cri Pumps Pvt. Ltd.
N/A – Present
Regional Sales Manager (State Head)
Wavin Industries Ltd
  • Establishing brand presence and driving sales growth through an effective channel sales strategy in Tamilnadu
  • Managing a team of 10 Members, focusing on revenue generation and achieving organizational sales targets.
  • Optimizing and expanding Dealer, Distribution, Retailer, and influencer networks to strengthen market reach and engagement.
  • Specializing in revitalizing underperforming territories by formulating and executing targeted sales strategies and tactics.
  • Maintaining and enhancing existing distribution models while building new infrastructure to support market entry and expansion across states.
  • Planning and executing BTL (Below-the-Line) marketing activities and retailer-influencer engagement programs to increase brand visibility and strengthen partnerships.
  • Develop a business plan and sales strategy with Sales head for the market that ensures attainment of company
  • Steering activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve sales & enhance business revenue
  • Responsible for technical training and in house exhibition to customer site, After sales Follow-ups until payment execution
N/A – Present
Regional Sales Manager
Ashirvad Pipes Pvt. Ltd.
  • Lead a team of 25 direct & Indirect members; formulated strategies for maximizing profitability & revenue generation, realize organizational goals; conceptualize & implement plans/objectives for UP, Uttaranchal, Tamil Nādu, and Karnataka
  • Expand channel business / Dealer Network by sourcing new partners and maintain efficient business relationships with existing partners to enhance profitability of business operations
  • Formulate & execute go-to-market strategies to leverage opportunities in terms of growth in revenue & market penetration. Lead complete channel sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business orders are executed properly and profitably
  • Built the company up from scratch. Made them the market leader & the top brand in UP within 4 years
  • Signed 20 distributors and converted them from multi-brand distributors to exclusive brand distributor
  • Rectified the unorganized functioning of the team in terms of price fixation, margin fixation, and territorial divisions
  • Establish & expand Dealer network in high potential markets for generating optimum sales revenue for sustainable business across Rajasthan & M.P.
  • Create awareness to channel partners about timely Inventory management, Market situation, Competitor activities, Customers requirement, and Product Dynamics & After sales service
  • Formulate & execute go-to-market strategies to leverage opportunities in terms of growth in revenue & market penetration. Lead complete channel sales operations including projection of annual sales, tracking of sales performance
  • Organizing and implementing new product launches with distributors, tracking and addressing sales performances
  • Steering activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve sales & enhance business revenue
N/A – Present
Zonal Manager
La – Gajjar Machineries Pvt. Ltd.
N/A – Present
Regional Sales Manager ( Tamilnadu )
Apl Apollo Pipes
  • Responsible for sales management, business development and implementation of marketing strategies
  • Follow-up & maintain the relations with company Dealer & create New dealers for distributions the company product.
  • Ensuring meeting the targets of dealer and also regular expansion of dealers and retailers for APL Apollo Pipes .
  • Developing new market & planning for the assigned territory through the implementation of new marketing strategies and attaining new customers from the territory
  • Led business planning & performance management of channel partners including development & execution of joint sales plans, local area marketing, staff coaching & hosting constructive meetings
  • Devised & rolled-out winning go-to-market strategies for new product launches & business generation and expansion.
  • Conducting competitor analysis for keeping self-updated with market trends & competitor moves to achieve market share; identifying financially strong & reliable channel partners, resulting in deeper market penetration & reach.
  • Conceptualizing marketing, arranging promotional activities for dealers and ensuring brand visibility & budget allocation on various business commitments
  • Mentoring, training & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
2005 – 2013
Senior Branch Manager
Cri Pumps Pvt. Ltd.
2001 – 2005
Branch Manager
Cri Pumps Pvt. Ltd.
1999 – 2001
Marketing Executive
Ashirvad Pipes Pvt. Ltd.
  • Successfully grew the turnover multi fold every year from joining to till date by the set targets in Jaipur
  • Enriched the brand’s position from No. 3 to No. 1 in Rajasthan as market leader for 3 consecutive years (2004-’07)
  • Led entire gamut of activities related to company's Vision, Values & Strategy; ensured revenue generation and enhanced market share in assigned territories including UP, Uttaranchal, Rajasthan, West Bengal, North Eastern regions, and Karnataka
  • Strengthened company's performance in the market, designed distribution plans and ensured effective implementation of sales activities
  • Planned and executed all preopening activities for a branch office, included Staff recruitment for various levels, educated the dealers to achieve sales targets in accordance with corporate objectives and positioning of the brand
  • Spearheaded market research and new product launch, suggested timely inputs to Business development Department and managed effective corporate communications for product positioning
  • Accomplished targets by proper utilization of the existing resources and develop additional resources to achieve future organizational goals
  • Formulated policies, explored and monitored market trends to identify fresh business opportunities and develop businesses in new as well as existent markets
Education
Govt Polytechnic
Diploma in EEE
N/A - 1997
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Top Skills
Mentoring Communication Local Area Marketing Relationship Building Marketing Strategy Channel Management Revenue Generation Sales Forecasting Market Expansion Team Leadership Budget Management Business Operations Staff Coaching Key Account Management Customer Retention Product Launch Customer Relationship Management Business Development Dealer And Distributor Management Sales Strategy Decision Making Leadership Team Management Problem Solving Technical Training Brand Promotion Strategic Planning Competitor Analysis