Asst Manager Sales @ Minda Corporation Ltd.
CHANNEL SALES & MARKETING PROFESSIONAL – TYRE, AUTOMOTIVE PARTS /AUTOMOBILE SECTOR
Seeking managerial role in the domain of sales & marketing with progressive organizations in Automobile, Telecom, FMCG, Media and PR allied sector
PROFILE
▪ Competent, diligent & result oriented professional with a total experience of 12+ years streamlining customer services function by designing innovative systems and processes to generate high value propositions across Automobile Industry; currently associated with MINDA CORPORATION LTD handling entire Kerala & parts of Tamil Nadu.
Previously with RP Group (Autoform India), handling dealers & distributors across Kerala & T.N.
▪ Aaron Helmets Pvt Ltd looking after the state of Kerala,handling dealers,distributors network & OEMs .
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▪ Methods Automotive Pvt Ltd ,Supplier to Maruti Suzuki India Ltd. Looking after entire Maruti dealership network across Kerala.
Previously with Toyota Parts, Saud Bahwan Group, Muscat Oman as an Sr.Sales Consultant.
▪ Previously with Birla Tyres, Pune & Maharashtra as an Account Manager (S.E).
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▪ Proven capabilities in creating and developing strong network of channel partners to ensure wider distribution & deeper market penetration. Proficient in mapping market dynamics and drawing vital inputs to facilitate realignment of policies / programs to combat competition and stay firmly afloat.
▪ Capable of establishing distribution infrastructure and developing strong network of channel partners – dealers, distributors etc to widen product distribution and deeper market penetration. Demonstrated capabilities in mapping market dynamics and affecting strategic realignments to combat competition and stay firmly afloat
▪ Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives, to plan and manage work programs and to lead, motivate and provide effective guidance to a team of professional and support staff.
▪ An all rounder intellect blending leadership skills with sound business practices to achieve turn around growth and position organization for long-term profitability; expert in creating sophisticated sales model while heading Sales and catapulting them to profitable business ventures
Core Competencies
Sales Planning & Promotion ⬥Business Development⬥ Promotional Activity⬥ Eloquent Negotiation Skills⬥ Team Management ⬥ Client Relationship Management ⬥ Customer Management ⬥ Business Target ⬥ Strong Interpersonal Skills ⬥ Sharp Analytical Skills Leadership Skills Market Analysis⬥ Research & Liaison & Coordination
Focus on building new business partners & retail channels for recently developed vertical in the organization.
Brand building in a very competitive market, product positioning & increasing visibility of the brand.
Order planning & forecasting the trends in the marketplace.
Monitoring payables & bringing in financial regulation between the business partners, retailers & organization.
Building a strong retail base for sustainable business.
Handling the region’s after market needs & customer’s grievances.
Handling dealers & distributors base across Kerala & Tamilnadu.
Creating a base of sub dealers & dealers for the distributors.
Selling & managing retail & wholesale of the company as well as the distributors.
Initiating new development in product range as per market requirement & pricing it competitive.
Handling OEMs grievance & taking necessary procedures to rectify it.
Handling dealers, distributors & OEMs network across the state of the Kerala.
Managing & training the team & channel partners to generate revenue to the organization.
Developing Sales strategies & setting targets.
Monitoring credits & optimal fund released in the market.
Complying & analysis sales development.
Leading sales of various MSIL approved Ecstar products in all the platforms of Maruti Suzuki.
Generating new business module for showrooms, workshops etc to generate per car targets in dealerships.
Conducting demonstrations to the channel partners, promoting the products & yielding revenue.
Addressing customer grievances & sorting it out for fulfilling customer satisfaction.
Planning, implementing strategy & monitoring inventory for uninterrupted service.
Monitoring retail & wholesale operations across the state.
Pitching in the right product at right situation & accomplishing customer delight & company’s goal.
Managing sales operations across Muscat region while consistently achieving business targets as well as identifying new business opportunities and implementing plans for aggressive market penetration.
Looking after Toyota parts sales catering various segments of customers like walk –in , ministerial customers & services units.
Also brands like Goodyear, Yokohama, Continental, Maxxis, Kumho, Westlake etc in tires.
Maintaining and expanding a loyal customer (Institutional) base through continuous customer interface and efficient sales operation. Developing relationships with key decision-makers in target organizations for business development.
Making fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis.
Payment follow ups, Credit limit analysis, issuing quotations, order procurements as per contract agreements & follow ups and meeting work shop in charge for there needs & specifications.
Setting & achieving the top-line, middle-line and bottom-line targets within the prescribed budgets while making decisions on Product-Mix, Pricing, and Promotion, etc.
Instrumental in accounts of Distributors, Dealers & Sub dealers while creating new avenues & market.
Identifying & developing prospective clients while analyzing their requirements and rendering technical guidance over the various aspects of the business.
Ensuring timely service delivery as well as collections from the clients within the stipulated credit period while managing the distribution system of the company and maintaining smooth operations across the units.
Reviewing & interpreting the competition & market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability and enhance revenue.
Instrumental in handling & managing sales operations, devising business development strategies, studying the elements in a sales promotion plan & considering customer preference to drive business volumes.
Developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible opportunities for market penetration and revenue generation.
Ensuring to meet the set targets by successfully launching various products & achieving bottom line of the business by implementing company strategies; organizing sales promotional activities such as campaigns and events as a part market development effort.
Certificate of Appreciation from Continental Middle East DMCC for the sales contribution in Oman, 2016.
Spearheaded Marketing & Sales operations in entire Pune, Coimbatore, Tirupur & Erode districts with final accountability to achieve sales, profitability and collection targets.
Created and developed a strong network of dealers in the territory for wider distribution and deeper market penetration
Designed schemes & creative plans for internal marketing and promotional activity while handling sales & marketing.
Identified & developed locations for new profitable ventures and areas of improvements for revenue generation
Provided leadership to a team of sales executives, assigning them the sales targets and monitoring their performance to ensure realization of individual and team’s sales /collection targets
Tracked market dynamics and drawing vital inputs on competitors’ moves to facilitate realignment of policies and programs to capture and retain a respectable market share
Expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identified key clients to strategically secured business and thus transcended profitability of the showroom.
Developed competitive business development and sales strategy, uncovered/ created new opportunities, identified dynamic and flexible solutions.
Conceptualized & implemented various sales promotional activities for market development and increase sale developed & executed various channel expansions plans; promoted new products, ensured their availability, distribution & market development.
Competently maintaining highest standards of customer service giving preference to customer satisfaction (by assessing individual client needs) & promptly resolved customer problems & concerns.
Proficiently worked under time constraints and managed priorities. Remarkable ability to adapt to sudden changes and experience making difficult decisions