Designed full-funnel media plans integrating Google Ads, Meta Ads, and DV360 to drive travel bookings

and leads.

Executed programmatic campaigns across display, video, and retargeting via DV360, achieving +25%

ROI and +22% CTR.

Implemented 1P audience segmentation and frequency capping, reducing CPA by 18%.

Collaborated with creative and analytics teams to A/B test messaging and ad formats for better

conversions.

Delivered data-driven forecasts, budget recommendations, and performance reports to leadership.

Planned and executed multichannel campaigns using Google Ads, Meta Ads, and DV360 to boost paint

product leads & inquiries.

Used DV360 for prospecting and retargeting with optimized inventory selection, improving conversion

rates by 20% and lead quality by 35% YoY.

Built cross-channel testing strategies to optimize landing pages and ad creatives, reducing bounce rate

by 22% and lifting CTR by 30%.

Coordinated with design/content teams to ensure brand-compliant, high-converting creatives.

Provided KPI dashboards, campaign insights, and strategic recommendations for leadership decisions.

Built media plans and acquisition strategies for B2B campaigns using Google, Meta, and LinkedIn Ads.

Managed end-to-end budgets and funnel strategy, optimizing for quality lead acquisition.

Drove CPL down by 45% and increased qualified leads by 36% through better audience segmentation

and data-driven bidding.

Conducted competitor research, keyword audits, and performance analysis to refine ongoing campaign

plans.

Managed multiple PPC and SEO projects, including real estate, Finance, IT and beauty brands.

Set up and optimized Google Analytics, Tag Manager, and Search Console.

Conducted technical SEO implementations including sitemap and robots.txt creation.

Provided client servicing and support for campaign performance improvement.

Conducted keyword and competitor analysis, and created pre-optimization reports.