• ​ Led regional sales teams to consistently exceed targets by

implementing strategic initiatives tailored to the FMEG sector, managing ₹14

Cr monthly (₹168 Cr annual) fans business across Tamil Nadu & Kerala.

• ​ Developed and executed comprehensive sales plans that increased market

share, revenue growth, and achieved 34% channel expansion with 12%

incremental business growth across multiple territories.

• ​ Led a team of 5 Branch Managers and 23 Area Managers, driving

multi-channel sales execution while mentoring and coaching for high

performance and capability building.

• ​ Boosted BLDC fan contribution from 14% to 35% through targeted

promotions and market penetration strategies.

• ​ Analyzed sales metrics, market trends, and competitor activities to develop

regional sales plans aligned with business targets; prepared forecasts, budgets,

and reports for senior management.

• ​ Built strong channel partner and distributor relationships, collaborated with

marketing and product teams on promotions and new launches, and ensured

compliance with company policies.

• ​ Awarded best performing division for outstanding results and leadership;

proactively resolved challenges to sustain growth and operational excellence.

• ​ Front-led all aspects of regional business operations—including sales,

marketing, analysis, and planning—for contact lens products generating ₹87

Cr in annual revenue; managed full P&L responsibility.

• ​ Devised tactical marketing plans and analyzed market statistics to drive brand

awareness, entering new markets and achieving 20%+ scalable revenue

growth.

• ​ Drove 22% YoY revenue growth through sales compensation programs

focused on key products.

• ​ Led a team of 15 Sales Executives and Managers, steering performance to

meet sales objectives, customer acquisition, and retention via weekly/monthly

strategy meetings.

• ​ Attended client meetings to assess needs, negotiate services, deliver

presentations, and sell value propositions to increase revenue.

• ​ Developed and implemented sales strategies to exceed regional targets;

conducted regular training sessions to enhance team skills and performance.

• ​ Collaborated with marketing teams on targeted campaigns to boost brand

awareness and sales.

• ​ Awarded 2023 Best Manager & Best Region in India.

• ​ Led trade marketing strategy and execution across Tamil Nadu, Kerala, and

Karnataka, managing a team of 5 Area Heads for fans, lighting, domestic, and

kitchen appliances.

• ​ Designed and implemented sales schemes and incentive programs to motivate

field teams and boost channel sales.

• ​ Planned and executed new product launches and go-to-market strategies,

conducting competition analysis and market research to identify growth

opportunities and optimize trade spends.

• ​ Directed business development and distribution expansion to increase market

penetration and channel reach.

• ​ Delivered regular training and coaching to enhance sales teams' selling skills

and product knowledge; monitored scheme effectiveness for data-driven ROI

improvements.

• ​ Collaborated cross-functionally with sales, marketing, and product teams to

align efforts with business goals.

• ​ Recognized with Achievers Award (3x) and National Award (1x) for

exceptional performance and business growth.

• ​ Keen implementer with proven expertise in spearheading sales operations to

achieve targeted goals; generated insights and recommendations on

sales/marketing, CRM, and revenue generation in upcountry regions.

• ​ Oversaw resource planning and management, including hiring/interviewing,

training, coaching, development, objective setting, and performance

management.