A.Britto Arokia Raj

Senior Manager 6 Sales & Business Development @ Jsw Paints Pvt. Ltd.

Chennai brittoarokiaraj28@gmail.com 9787349044
Current CTC
24 LPA
Expected CTC
33 LPA
Notice Period
0 Days
Experience
15.0 Years
Profile Summary

Results-oriented Sales & Business Development professional with 15 years of
experience driving revenue growth, channel expansion, and market penetration
across the paints and cement industries. Proven expertise in territory
management, dealer network development, distribution strategy, and team
leadership. Strong track record of achieving aggressive sales targets, scaling regional
operations, and improving market share through strategic business planning and
customer relationship management. Skilled in handling large geographies,
developing high-performing sales teams, and executing growth-focused
initiatives in competitive markets.

Work Experience
2020 – 2026
Senior Manager 6 Sales & Business Development
Jsw Paints Pvt. Ltd.
  • Leading sales operations and business development initiatives across Chennai and

surrounding territories.

  • Managing regional distribution strategy, retailer acquisition, contractor engagement

and channel expansion activities.

  • Driving revenue growth through strategic planning, market analysis and

customer-focused sales initiatives.

  • Leading and mentoring a team of managers and front-line sales professionals to

achieve business targets.

  • Monitoring sales performance, pricing strategy, inventory movement, and competitor

activities across assigned regions.

  • Building and strengthening relationships with distributors, retailers, contractors and

channel partners.

Key Achievements

  • Promoted to Senior Manager in recognition of strong regional sales performance

and leadership contribution.

  • Successfully established Puducherry and Vellore business units including

recruitment, warehousing, and operational setup.

  • Expanded retailer network by onboarding 120+ retailers within two years.
  • Developed high-performing retail accounts contributing multi-crore business

revenue.

  • Received MD Runners Trophy for outstanding sales performance at the national

level.

  • Managed operations across 70+ towns spanning multiple districts while maintaining

business efficiency.

2016 – 2020
Senior Sales Officer
Ultratech Cement Ltd.
  • Managed dealer relationships, retail sales operations and market development

activities.

  • Executed branding and promotional campaigns to improve product visibility and

market penetration.

  • Conducted market mapping and competitor analysis to identify business growth

opportunities.

  • Collaborated with channel partners to improve sales performance and territory

coverage.

Key Achievements

  • Achieved consistent year-on-year business growth through strategic sales initiatives.
  • Maintained strong market share across allocated territories.
  • Improved employee productivity and enhanced revenue performance across the

region.

  • Received Best Salesperson Award at regional level multiple times.
2013 – 2016
Sales Officer
Ramco Cements Ltd.
  • Managed sales and dealer engagement activities across assigned territories.
  • Conducted promotional and branding activities to strengthen market visibility.
  • Supported distribution management and customer acquisition initiatives.

Key Achievements

  • Delivered significant business growth through competitive market strategies and

promotional campaigns.

  • Successfully executed branding and field activation initiatives to improve customer

engagement.

2011 – 2013
Territory Sales Supervisor
Kansai Nerolac Paints Ltd.
  • Handled territory sales operations and dealer relationship management.
  • Supported market expansion activities and sales growth initiatives.
  • Coordinated with distributors and retail partners to improve product availability.

Key Achievements

  • Achieved substantial year-on-year business growth through effective

territory expansion.

  • Improved sales productivity and dealer network performance
Education
St. JosephS Institute Of Management
MBA 6 Marketing & Systems in General
N/A - 2011
St. JosephS College
B.Sc. Mathematics in General
N/A - 2009
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