AGM South zone @ Orient Electri Ltd.
A seasoned professional with 20+ years of commendable success in:
~ Sales and Marketing ~ Business Development ~ KAM,OEM,CONSL & EA Gr
~ Distribution / Channel Management ~ Business Operations and Planning ~ Team Management
~ Liaison and Coordination ~ MIS Reporting
Hands-on experience in increasing sales revenues, exceeding targeted sales goals, developing
profitable and productive business relationships with key influencers, building an extensive client
base; distinction of accomplishing multi fold revenue increase
Expertise in business operations; ensuring effective management to accomplish overall corporate
objectives; proficiency in making presentations as well as submitting business offers as per product
needs of clients
Skilled in driving large scale revenue and profit gains, improving organizational productivity &
performance
Have consistently remained on the cutting-edge, driven new business through key accounts and
established distributor relationships to enhance revenue
A proactive planner with expertise in maintaining relationship with key corporate decision makers,
establishing high profit accounts with excellent levels of retention
An impressive communicator with honed interpersonal, team building, negotiation, presentation and
analytical skills
Verticals worked for Electricals Switchgears Ceramics Sanitary ware Construction Adhesives Lighting
More than 50Year Legacy. Working as an AGM South zone
Handling Lighting Division as AGM South. Handling entire south zone all five states.
Channel & Retailing, Professional of entire Southern Region for Lighting Division.
Team Size :direct Reportees: 5 BSMs (State Heads) and 34 indirect reportess of TSMs and LASs…
Distributors : 275 Retailers 14k....
Managing Top & Bottom line of Business, BTL Activies, competitor analysis and inform to
marketing team for updation and new product market requirement.
75 YRS Diversified company Based @ Chennai
Handling cement dealers of 630 direct billing counters from the company thru Team of RRM &
ARMs. Retail and Redistribution. Handling revenue of 800 Cr PA
Managing complete top & bottom line of business with marketing team for BTL activities.
100 Yrs diversified company based@ Chennai
Handling Electrical Outlets Disivion: Channel & Retailing, Professional of entire Southern Region
for LED,FANS & SMALL APPLIANCES business..
Team Size :direct Reportees: 5ASMs (State Heads) and 43 indirect reportess of AMs and RTSMs…
Distributors : 132 Retailers 14k....
Managing Top & Bottom line of Business, BTL Activies, competitor analysis and inform to
marketing team for updation and new product market requirement.
Reporting to Country Head @ Kolkata
(Indias 2nd Largest Brand) Vertical-Wood Working Adhesives
based @ Chennai
Key Resposiblities
Monthly forecast, achievement,schemes tracking,sales analysis, handling team of 52 including 7
BMs and Zonal Marketing Manager-Branding. Appointing Distrs and responsible for redistribution,
Key out lets Influencing OEM, consl & contr.for approvals and Specification and execution.
Growth planning tapping new market and avenues for the same. Man power mapping. Bottom up
Plan for forth coming year.
(Pioneer in LED Lights and a part of SSK Group Companies)
Product handling all types of LED lights and fittings for Residential, commercial, institutional and
Industries. Appoint Super Stockiest and responsible for redistribution and To Get Spec in all proj with
integrated call to execute the same within stipulated timeframe.
Key Responsibilities
Understanding and responding to client expectation in term of business requirements, solution readiness
and satisfaction level.
Identify and exploring new markets and tap profitable business opportunities.
Channel Appointments, Primary, secondary and tertiary Sales with a team of 73 people..
Attributed for establishing new Channel sales / Project Sales / Industrial Sales for the company.
Educating and Transforming Technology solutions to the Dealers, Electricals Contractors, PMC, Electrical
consultants, Panel Builders, Fabricators, Electricians, Architects, Civil Engineers, Builders and
promoters.
Analysis of competitor information & thereby deciding market price & discount positioning of the
products.
Building & maintaining relations with clients, generating business from the existing accounts and
achieving profitability and increased sales growth
Conducting in-house seminars and training to customers and channels.
MIS reports to the Top management for better decision making.
( World No.1 Manufacturer of Floor & Wall Tiles, Sanitary wares Head quarter in UAE )
Key Responsibilities
Holds the distinction of acquiring and managing business from diverse clients such as Builders,
architects, interior designers, construction companies, government & semi government institutions &
Stockiest.
Identifying and networking with financially strong and reliable channel partners, resulting in deeper
market penetration and reach.
Generating business from the new and existing accounts and achieving increased sales growth, thus
increasing profitability.
Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune
the marketing strategies and escalating business volumes.
Gathering and analysing the market feedback for maximizing the sales productivity; launching products
and exploiting niche segments.
Develop and implement Marketing Plans with focus on planning for Advertisements, Hoardings, Shop
Front Activities and other Promotional activities
Developing goals, short-term budgets and mapping business plans for the achievement of these goals.
Identifying improvement areas & implementing measures to maximise client satisfaction levels.
Managing the performance of Sales Executives, Sales Managers, Sales Coordinator to ensure efficiency
in business operations; assigning sales targets & collection of the entire sales team.
MIS reports
Product Handled : LV Switch gears, LV Bus bars, Cable trunking & insulated bus bars
Alum & Copper. Modular Switches and Home automation and solutions
Understanding and responding to client expectation in term of business requirements, solution readiness
and satisfaction level. Maintain key Accounts, EA Grade contr. Consultants to get it spec of the region.
Identify and exploring new markets and tap profitable business opportunities. Improve reach and market
share, competitor activities.
Attributed for establishing new Channel sales / Project Sales / Industrial Sales for the company.
Educating and Transforming Technology solutions to the Dealers, Electricals Contractors, PMC, Electrical
consultants, Panel Builders, Fabricators, Electricians, Architects, Civil Engineers, Builders and
promoters.
Analysis of competitor information & thereby deciding market price & discount positioning of the
products.
Building & maintaining relations with clients, generating business from the existing accounts and
achieving profitability and increased sales growth
Conducting in-house seminars and training to customers and channels.
MIS reports to the Top management for better decision making.
Product Handled : Modular Switches and Electrical Accessories
Taking care of Primary and secondary sales and marketing of electrical products.
Managing marketing and sales activities of Dealers and Distributors
Develop good rapport with Engineers, Builders, Consultants etc. and make business
Analyse market trends and develop sales plans up to date
Conduct and Co-ordinate Retailers meet and Knowledge meets
Assist and support promotional activities and Co-ordinate with the Project Team
Sales forecasting and requirement planning.
Reporting to the Branch Manager