• Managing sales operations across six northeastern territories, driving primary and secondary sales for SKF products.
• Analysis of distributor performance and infrastructure scorecard
• Managed credit control processes and led efforts to recover outstanding debts efficiently
• Leading a team of third-party payroll staff and managing distributor and retailer performance.
• Implementing tailored schemes for key distributors and resolving market conflicts in overlapping territories.
• Driving demand through BTL activities (Dealer/Mechanic Meets) and proactive market mapping.
• Successfully launched a new product and new segement spearheaded strategic sales planning.
• Tracking sales metrics (daily to monthly) and ensuring timely collections in coordination with the accounts team.

Key Achievements:

• Boosted primary sales within the first quarter through aggressive distribution strategy.
• Launched an incentive scheme that raised distributor performance.
• Designed and led sales team training, resulting in improvement in territory sales.

• Managed the complete Amaron product portfolio—ranging from automotive and two-wheeler batteries to inverter, E-rickshaw batteries, home UPS, Elito batteries, and engine oils—across 7 territories in Northeast India, driving sales growth from the Guwahati head office.
• Managed credit control processes and led efforts to recover outstanding debts efficiently
• Led distributor and retailer engagement, overseeing sales and after-sales service team, achieving primary and secondary sales targets through strategic planning, territory expansion, and channel development.
• Successfully launched a new product and new segement spearheaded strategic sales planning.
• Executed BTL marketing activities (dealer/mechanic meets), tracked competitor movements, and optimized market strategies by closely monitoring sales performance metrics and adjusting accordingly.
• Strengthened sales force effectiveness via training, performance reviews, and operational support—enhancing team productivity and regional market penetration.

• Managed project-based B2B sales; coordinated with architects, interior designers, and dealers.
• Identified and converted new leads through site visits and stakeholder meetings.
• Supported secondary sales through dealer visits and product training.
• Conducted workshops and seminars for demand generation.

Key Achievements:

• Increased revenue through successful closure of high-value project deals.
• Expanded dealer base by onboarding new partners in the region.

• Managed the dealer and retailer network; achieved both sales and collection targets.
• Appointed and mentored new channel partners to expand market reach.
• Led demand generation events including Engineers’ and Masons’ Meets.
• Conducted sales forecasting and coordinated with the finance team for collections.

Key Achievements:

• Grew market share through site conversions and consistent sales performance.
• Streamlined sales forecasting, aiding more accurate planning and execution.