Plan, execute, and optimise ATL and BTL campaigns.

• Actively Conducting Market Research.
• Managing Client Relationships
• Identifying and pursuing new business opportunities, as partnerships and collaborations
• Promoting the organization's offerings, attracting new students, and securing acts with educational institutions.
• Identifying and developing strategic partnerships with other organizations in the education sector.

Designs and implements offline marketing strategy with goal of driving traffic and/or brand recognition.

• Creates successful media campaigns to grow a brand's audience
• Supports the sales team to improve customer relationships and the process.
• Offline marketing campaigns.
• Vendors management
• Field Activation & Community Outreach
• Plan, execute, and optimise BTL campaigns, diagnostics consultation camps across the assigned region in residential society camps, corporate wellness drives, and healthcare institution tie-ups.
• Coordinate logistics, clinical team deployment, and lead capture.
• Identify high-potential micro-markets and residential clusters basis population density, demographic fit, and competitor presence.
• Brand & Clinic Ecosystem
• Coordinate with local clinics, hospitals, and general practitioners to build referral networks.
• Manage visibility at local partners, labs, and wellness chains (e.g., diagnostic centres, pharmacies) within the region.
• Campaign Planning & Execution
• Develop monthly and quarterly BTL calendars aligned with national marketing priorities and regional targets.
• Brief and manage local vendors fabrication, logistics, printing, staffing ensuring quality execution within budget.
• Coordinate cross-functionally with the central creative team for collateral, sales team for lead handoffs, and with the clinical team for camp staffing.
• Data, Reporting & Optimisation
• Track activation performance metrics: footfall, leads, cost per lead, show rate, and purchase.
• Maintain accurate activation reports, campaign trackers, and vendor payment records.
• Share weekly regional insights with the central marketing team to inform future campaign strategy.
• Working knowledge of excel / Google sheets is essential.
• Key Performance Indicators (KPIs)
• Revenue Generated through BTL activities.
• Variable compensation will be linked to this.
• Number of activations, Qualified leads and Cost Per Lead
• Lead-to-consultation conversion rate and TPA and corporate accounts activated