Sr. Branch Sales Manager @ Century Plywoods India Ltd
Sales & Marketing professional with 18 years of experience in Channel Sales, Retail Management, Project Sales, B to C & Business Development.
Associated with Century Plyboards India Ltd as a Senior Branch Manager for North Region (Facade and Cubicle Division)
Worked with top brands in the business like Star India, Aircel, Telenor & Reliance Communications
Credited with significantly building the brand image; registering growth in sales and revenue
Encouraging customer retention by way of implementation of innovative strategies, fostering excellent business relations, negotiation skills and implementing Product Promotions.
Hands- on experience in contributing towards enhancing business volumes & growth and achieving profitability norms.
Handling and managing sales of up to Rs. 23 Cr’s p.a.
Cross functional expertise in planning, key account management and market analysis through interactions with customers, dealers & competitors
Gained exposure in managing entire Sales & Marketing operations by ensuring optimal utilization of resources
Skilled in managing & executing various promotional activities / events and escalating business profitability.
Supervising and interacting with 90+ Architects, 30+ builders, 90+ Fabricator,100+ dealers.
Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve client satisfaction and business retention
Effective communicator with excellent interpersonal and leadership skills.
Spotting Opportunities to grab on and utilize it to competitive advantage.
Partnership strategies with builders, architects, fabricators & channel distributors.
Product Launches
Field Sales Administration
Skilled negotiation.
Territory Sales
Budget Management & Financial Performance
Influencing Decision Makers.
Achievement of Sales, Revenue, Collection & Growth
Process Management
Debt Management /Credit Control
New Sales
Effective, efficient and high revenue generating Distribution Network
Field Problem Resolutions like Piracy and Legal issues
Affiliate Relationship Management
Setting up the complete distribution network along with proper infrastructure.
Product promotion for increases sales volume.
Monitoring competitor activity, market trends/customers’ needs & implementing the same.
Formulating & implementing sales plans and new outlet concepts to generate increased sales for achievement of revenue targets.
Appointment of Distributors across entire Kolkata.
Monitoring competitor activity, market trends/customers’ needs & implementing the same
Formulating & implementing sales plans and new outlet concepts to generate increased sales for achievement of revenue targets.
Ensuring maximum brand visibility and capturing optimum market shares.
Identifying and evaluating training needs of FOS and training them on OJT and soft skills.
Formulating & implementing sales plans and new outlet concepts to generate increased sales for achievement of revenue targets.
To meet Prepaid and Postpaid Revenue and acquisition targets for the Zone Retail Business as per AOP
Managing 7 Reliance Mobile Stores and 4 Reliance Mobile FOFO stores across South Kolkata Zone
Quality check for product display, cleanliness, Visibility on merchandising materials (posters, banners, leaflets, danglers etc).
Identifying and evaluating training needs of franchisee, and C3 staff, ensuring requisite feedback and planning for product and skill training.
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