General Manager – Sales, Marketing & Business Development. @ M/S. Orbit Wires India Limited, Chennai, Tamil Nadu
A results-driven Sales & Marketing leader with extensive experience in the wires, cables, cable accessories, wiring harness, and industrial automation sectors. I seek to build a long-term career with a dynamic and growth-driven organization where I can contribute through strategic leadership, market expansion, and strong customer engagement. My goal is to drive sustainable business growth, strengthen key customer relationships, and support organizational objectives while continuously enhancing my professional capabilities.
Lead and manage a 7-member sales team across the South India region.
Drive project development and business acquisition through Electrical, MEP/MEPF consultants, contractors, and architects.
Own the regional top-line and bottom-line performance, ensuring achievement of revenue and profitability objectives.
Monitor and review weekly and monthly sales performance against targets and implement corrective actions to close gaps.
Collaborate with technical teams to address customized technical requirements and develop application-specific solutions.
Manage the execution, performance, and renewal of Annual Rate Contract (ARC) agreements with major SPM OEMs, wire harness customers, and wind energy clients.
Drive business development and strategic partnerships with major OEMs, identifying new opportunities and expanding market presence.
Oversee regional marketing initiatives, annual sales strategies, business planning, and market development activities.
Leading the strategic roadmap to achieve the company’s INR 100 Cr mission by FY 2026–27.
Leading a 12-member sales team across the South Region.
Full ownership of regional top-line and bottom-line performance.
Monitoring weekly and monthly sales vs. target achievements.
Coordinating with principal technical teams on custom technical requirements.
Managing execution and renewal of ARC agreements with major SPM OEMs, wire harness customers, and wind energy clients.
Driving business development with major OEMs (Alstom, L&T RPM, Schwing Stetter, Kone, Fujitsu, etc.) and leading cable harnessing accounts (TE, Amphenol, Kaynes, Harting, Molex, etc.).
Overseeing marketing functions, annual sales strategies, and business plans.
Ensuring achievement of quarterly and annual TOD receivables per principal company targets.
Led nationwide marketing and sales initiatives, including market research and client acquisition.
Developed Annual Operating Plans (AOP) and drove achievement of revenue and profitability targets.
Managed Key Account relationships across India ensuring long-term growth.
Conducted weekly, monthly, and quarterly performance reviews.
Coordinated technical/regulatory requirement fulfilment with New Product Development teams.
Delivered presentations and product demonstrations (virtual & in-person).
Engaged with major EV manufacturers, OEMs, and industrial customers for business expansion.
Led cross-functional coordination within the plant.
Managed cost estimation, engineering change negotiations, and settlements.
Oversaw ECN implementation, payment recovery, sales reconciliation, and raw material change management.
Ensured timely shipment planning, customer requirement fulfilment, and commercial issue resolution.
Led nationwide marketing and sales initiatives, including market research and client acquisition.
Developed Annual Operating Plans (AOP) and drove achievement of revenue and profitability targets.
Managed Key Account relationships across India ensuring long-term growth.
Conducted weekly, monthly, and quarterly performance reviews.
Coordinated technical/regulatory requirement fulfilment with New Product Development teams.
Delivered presentations and product demonstrations (virtual & in-person).
Engaged with major EV manufacturers, OEMs, and industrial customers for business expansion.
Led cross-functional coordination within the plant.
Managed cost estimation, engineering change negotiations, and settlements.
Oversaw ECN implementation, payment recovery, sales reconciliation, and raw material change management.
Ensured timely shipment planning, customer requirement fulfilment, and commercial issue resolution.
Managed an 8-member sales team for South India & Odisha.
Achieved regional revenue and profitability goals.
Conducted weekly and monthly sales vs. target reviews.
Coordinated with HO Product Teams on custom technical needs.
Managed OEM, EPC, automotive, and harnessing customer accounts.
Handled ARC renewals with major SPM OEMs.
Oversaw annual sales strategies, business planning, and marketing initiatives.
Ensured channel partner performance and dealer development.
Led forecasting, shipment planning, and inventory optimization.
Conducted product seminars for major OEMs.
Managed an 8-member sales team for South India & Odisha.
Achieved regional revenue and profitability goals.
Conducted weekly and monthly sales vs. target reviews.
Coordinated with HO Product Teams on custom technical needs.
Managed OEM, EPC, automotive, and harnessing customer accounts.
Handled ARC renewals with major SPM OEMs.
Oversaw annual sales strategies, business planning, and marketing initiatives.
Ensured channel partner performance and dealer development.
Led forecasting, shipment planning, and inventory optimization.
Conducted product seminars for major OEMs.
Led regional business development, mapping, travel plans, RFQ generation, and offer follow-up.
Managed sales operations including inventory control and brand positioning.
Handled OEMs, electrical contractors, builders, and industrial accounts.
Developed automotive & non-automotive harnessing business.
Conducted annual projections, business plans, and team training.
Ensured smooth order execution and timely recovery.
End-to-end ownership of category Profit & Loss.
Managed domestic & imported cable business.
Built strong relationships with principal companies.
Oversaw dealer and sub-dealer network expansion nationwide.
Managed procurement and inventory across 24 branches in India.
Managed distributors, channel partners, and dealers across India.
Represented India in international exhibitions.
Handled OEM, EPC, ports, utilities, mines, and renewable energy industry accounts.
Prepared techno-commercial proposals and managed annual sales targets.
Built the South India business from INR 80 lakhs to INR 10 Cr within 4 years.
Channel partners have appointed and built a regional sales team of 5 members.
Managed OEM, EPC, industrial, and renewable energy customer accounts.
Led dealer network development and recovery activities.
Prepared techno-commercial offers and drove major project acquisitions.
Handled ARC renewals with major SPM OEMs.
Oversaw annual sales strategies, business planning, and marketing initiatives.
Ensured channel partner performance and dealer development.
Led forecasting, shipment planning, and inventory optimization.
Conducted product seminars for major OEMs.
Built the South India business from INR 80 lakhs to INR 10 Cr within 4 years.
Channel partners have appointed and built a regional sales team of 5 members.
Managed OEM, EPC, industrial, and renewable energy customer accounts.
Led dealer network development and recovery activities.
Prepared techno-commercial offers and drove major project acquisitions.
Handled ARC renewals with major SPM OEMs.
Oversaw annual sales strategies, business planning, and marketing initiatives.
Ensured channel partner performance and dealer development.
Led forecasting, shipment planning, and inventory optimization.
Conducted product seminars for major OEMs.
Managed channel partners, dealers, and OEM/key accounts.
Appointed new dealers and executed builder and contractor engagement meets.
Monitored projects through electrical consultants, contractors, and architects.
Successfully secured the first 11kV HT cable order (2.5 km) from VIT Vellore.
Managed sales operations for Chennai region.
Handled dealer and builder sales for wires & cables.
Conducted contractors and electrician meets for business promotion.
Engaged in project monitoring with consultants and architects.