AGM @ Cera Sanitaryware
Sales & Marketing Leader with 23+ years of experience building and leading teams.
Areas of expertise include:
Sales Marketing (BTL) Customer Service
Business Development Product Launch Product Development
Channel Management Franchise Development Plant Sales Manager
Key Account Management Display Execution Rural Reach
Demand Conversion | Generation Selling Tiles & Paints Training & Development
Managing overall business of family-owned Cafe which serves foods and beverages.
Heading Ceramic Tile Vertical for Tamilnadu/Pondy/Kerala with the team size of 25 members comprise of State Heads, Dy Managers and Asst Managers.
Handling a Business of Rs.150 Cr.
Reporting to Asst Vice President – Sales.
Select Achievements
Effectively Map TN & KL and reach out all places for network expansion.
Appointed 21 dealers.
Heading Glazed Vitrified Tile Vertical for Tamilnadu/Pondy with the team size of 7 members comprise of State Heads, Dy Managers and Asst Managers.
Handling a Business of Rs.100 Cr.
Reporting to Asst Vice President – Sales & Marketing.
Select Achievements
Effectively Map 220+ Towns and reach out all places for network expansion.
Appointed 35 dealers.
Reach out to Projects and generate secondary business for dealers.
Was doing Cement Retail business as a retailer.
Regional Sales Head for South Tamilnadu with the team size of 27 members comprise of Managers and Cluster Heads.
Handling a Business of Rs.219 Cr.
Reporting to Vice President – Sales & Marketing.
Regional Sales Head for Tamilnadu with the team size of 14 members; Handle a business of Rs.35 Cr.
Reporting to General Manager – Sales & Marketing.
Heading Marketing & Service function for South (Tamilnadu / Kerala / Andhra / Telengana / Karnataka / Pondy) with the team size of 36 members comprise of Manager, Deputy Managers, Merchandisers and Service Engineers in each state.
Reporting to Vice President – Operations.
Select Achievements
Created 10 shop-in-shop franchise and updated product display in 100 showrooms.
Created a systematic sampling process and catalogue process.
Effectively done 5 Product launches and product training to sales team.
Done a systematic review between Plant, Service team and Customers; created a process to bridge the gap between them.
Location Head is a role of Business Manager heading a Location comprise of Two Zones (Coimbatore & Salem).
Handle a business of Rs.66 Cr.
Reporting to Sr. General Manager - Sales (South)
Select Achievements
Appointed 53 Dealers | 70 Sub Dealers; shown a steady Growth in Value & Volume Year on Year.
A long Overdue of Rs.34 lacs collected thru legal process; Receivables in Control and NIL Overdue always.
Appreciation Letters from MD and Awards for Branch; Overall performance of me rated as A+.
Oversee Sales, Collection, Administration, Sales Promotion, Accounts, Logistics, Service, Network Expansion and Display Centre Activities of Trichy Branch covering 9 districts;
Handle a business of Rs.88 Cr.
Reporting to General Manager - Sales (South)
Select Achievements
Appointed 25 Dealers | 120 Sub Dealers; achieved 30% Growth in Value & Volume Year on Year.
Built this branch from scratch; Highest System Compliance Award for Branch: Appreciation Letters from MD and Awards for Branch.
Received Incentive for all quarters; Overall performance of me rated as A+.
Heading Tamilnadu / Pondicherry for Mid Segment Ceramic Floor / Wall; handling a business of Rs.24 Cr.
Reporting to General Manager - Sales (South).
Managed Sales, Collection in Trichy Region covering 9 districts thru dealer, sub dealer network / Institutional Sales;
handling a business of Rs.11 Cr.
Reporting to Branch Manager, Coimbatore.
Responsible for Sales, Collection in Madurai Region covering 5 districts thru dealer network;
Dealer development, new dealer appointment for this territory and handling a business of Rs.2 Cr.
Reporting to Branch Manager, Madurai.
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