• Region: Tirunelveli, Tuticorin, Tenkasi and Kanyakumari districts
• Responsibilities: Expanding distributor channels and new direct dealer networks,

managing and building new teams for primary and secondary sales, executing dealer shop

branding, orientation programs and influencer engagement activities.

• Key Accomplishments:

Developed a new distributor in the Kanyakumari district with a potential of 250 MT.

Established a new direct dealer in the Kanyakumari district with a potential of 100 MT.

Appointed two direct dealers in the Tuticorin district, securing 100 MT.

Delivered 20% sales growth from existing dealers in the Tirunelveli district.

• Region: Managing a sales perimeter of Virudhunagar District (West)
• Volume Growth: Consistently achieved and exceeded quarterly sales targets, contributing

to a 15% growth in the territory.

• Channel Expansion: Initiated Pin code level survey and successfully completed the survey

in the 32 pin codes across the West of Virudhunagar District on the ground, contributing

significantly to strengthen dealer and sub-dealer network and increasing retail touchpoints

by 15%.

• Influencer Engagement: Initiated a performance-based reward programme (Life

Insurance Coverage) for Contractors, Engineers and Masons to enhance brand positioning,

build channel partnership, provide value beyond business and increase sales.

• Won the Best sales performance award for FY 2025.

• Managed a sales perimeter of Tirunelveli district (South) and Tenkasi district (East),

ensuring 100% serviceability to the dealer network.

• Reduced payment outstanding days by implementing stricter credit monitoring and

collection follow-ups.

• Strong actions on network expansion and correction contributed significantly to the sales

growth in the consecutive years and resulted in 5 times sales increase in FY 2025 in the

Tirunelveli corporation what it was in 2019.

• Strong share gains in both the regions and increased the Market Share to 30% record high

in the territory.

• Managed and mentored a team of 4 sales officers.
• Orchestrated the comprehensive Market Survey at the Taluk level to understand dealer

preferences, analyze competitor strategies, gauge influencer brand loyalty and needs, track

sales pattern (seasonal demand), gather insights for improving marketing, distribution and

offerings to boost market share.

• Launched Individual House Builders (IHB) promotional programme increasing active

influencer participation by 40%.

• Orchestrated the development of 2 high-volume dealers, each exceeding 1,000 MT;

successfully maintained peak performance and 100% retention for 3 consecutive years.

• Managed a sales perimeter of Tuticorin district (North), ensuring 100% serviceability to the

dealer network.

• Reduced payment outstanding days by implementing stricter credit monitoring and

collection follow-ups.

• Launched Family Engagement programme for the Dealers and Influencers for the first

time ever in this region built emotional connections with channel partners (dealer/influencer)

drove higher sales and loyalty.

• Delivered 100% volume growth across the assigned territory by strategically expanding

the dealer network, optimizing the distribution channel and elevating the brand visibility

through dealer engagement program.

• Rewarded Outstanding Performance for FY 2017, 2018 and 2019

• Managed a sales perimeter of Kanyakumari district (East), ensuring 100% serviceability to

the dealer network.

• Handled sales and collection
• Successfully onboarded new dealers and strengthened the sub-dealer network.
• Consistently achieved 10% YoY growth in the territory