Professional Experience

Digital Marketing Associate @ Astro Arun Pandit

Delhi vanshi.sharma2111@gmail.com 9557857851
Current CTC
0 LPA
Expected CTC
0 LPA
Notice Period
30 Days
Experience
2.8 Years
Profile Summary

Digital Marketing Specialist with a sharp
focus on result-oriented PPC strategies.
Proficient in Google Ads, Meta Ads, and
SEO, with a proven ability to craft targeted
campaigns, optimize ad spend, and deliver
measurable ROI. Expert in audience
segmentation, conversion tracking, and
scaling paid media strategies to drive
digital growth. Passionate about turning
clicks into customers and campaigns into
growth.

Work Experience
2025 – Present
Digital Marketing Associate
Astro Arun Pandit
  • Managed Google Ads campaigns (Search, Display,

Video, Shopping).

  • Conducted keyword research and optimized ad

groups.

  • Created ad copies and ran A/B tests to boost CTR and

Quality Score.

  • Optimized campaigns using smart bidding (Target

CPA, ROAS).

  • Handled audience targeting, ad extensions, and

negative keywords.

  • Set up conversion tracking via GTM.
  • Analyzed performance using GA4 and Google Ads

reports.

  • Ran Meta Ads for traffic, conversions, and

retargeting.

  • Built custom/lookalike audiences and managed ad

budgets.

  • Installed Meta Pixel for event tracking and audience

insights.

2024 – 2025
SEO Executive
Lorryzone Technologies Pvt Ltd
  • Performed keyword research using SEMrush,

Ubersuggest & Google Keyword Planner.

  • Optimized on-page elements including meta tags,

headings, content, and internal linking structure.

  • Implemented basic technical SEO improvements,

including site speed, crawlability, and mobile

optimization.

  • Used Google Search Console to monitor

performance and resolve indexing issues.

2024 – 2024
SEO Executive
Megamax Services Pvt Ltd
  • Conducted keyword research using SEMrush and

Ubersuggest.

  • Optimized website content and meta tags for

improved rankings.

  • Performed on-page and basic technical SEO fixes.
  • Managed Google Search Console for performance

tracking and issue resolution.

Education
Amity University
M.Tech in Business
2023 - 2023
Skill Circle Institute
Diploma in Marketing
2023 - 2023
Institute Of Management Studies
Bachelor of Business Administration in Business
2020 - 2020
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Top Skills
Keyword Research Off-Page Seo (Link Building Campaign Budgeting & Smart Bidding Remarketing & Audience Targeting Backlink Analysis) Google Ads Management (Search Local Seo (Google My Business Google Search Console Video) Google Keyword Planner Ad Copywriting & A/B Keyword Research & Content Roi Optimization & Quality Score Semrush / Ubersuggest Seo Meta Pixel Setup & Event Tracking Ppc Expertise Optimization Url Structure Schema Markup) Conversion Tracking (Ga4 Performance Reporting & Cro Meta Ads (Facebook & Instagram) On-Page Seo (Meta Tags Fixing) Testing Optimization) Competitor Technical Seo (Website Audits & Issue Gtm) Display Improvement