Since April’23 @ J K Lakshmi Cement Ltd., Nagpur | Sr. Sales Officer - Key Result
Performance-driven professional with expertise of augmenting business, penetrating
new markets for business excellence and introducing new products; proven success in
establishing strategic alliances with key decision-makers in target organizations for
revenue & business growth.
Extensive Grass root experience of managing sales & business development across
Vidarbha & Nagpur region; working for different models of business viz. Channel Sales,
Institutional Sales, Architect, Contractors and Project Sales.
Impressive leadership skills, increasing the total number of channel partners in the
Vidarbha & Nagpur region.
Directed the coaching and development of channel partners; guided them in
achieving positive results using value-based selling.
Growth Facilitator with impressive success in setting the vision, direction & strategic
plan for developing business, driving sales and amplifying business margin through long-
term planning.
Keen customer – centric approach - working closely with customers to comprehend its
business model, industry dynamics, end application of products, and secondary sales
channel in which they operate in order to uncover possibilities to deliver products,
services, and solutions that assist create successful revenue growth
Competitor Analyst - conducted a comprehensive competitor study to understand
their product and service offerings to find gaps in one's portfolio, recommend new
product development, and executed price/product benchmarking analysis
Strong management skills, capable of leading & motivating individuals to maximize
levels of productivity; a knack for motivating the team for exceeding customer
expectations in the delivery of committed services
Supervising Retail, Project, and distribution Business along with managing the track
record of each dealer and reviewing performances
Developing sustainable channels in Nagpur & Vidarbha region; introducing & leading
Distributors, dealers and coordinated operational support for the channels.
Managing budgets, sales forecasts & reports as per business plans to achieve maximum
sales and enhance business revenue
Analyzing industry trends & prices on an ongoing basis, conceptualized and proposed
interventions like promotional schemes targeted at specific segments/ geographies
Leading business planning and performance management of channel partners, including
development and execution of sales plans, local area marketing, staff coaching,
recruitment, and hosting constructive meetings
Developing & executing customer-level engagements that maximized the entire customer
lifecycle value
Performing monthly sales forecasting and competitive analysis to determine accurate
performance levels and need for growth into current and additional vertical markets and
product categories
Managing potential channel conflict with other sales channels by fostering excellent
communication internally and externally, and through strict adherence to channel rules
of engagement
Facilitating and participating in weekly account planning/forecasting sessions and
hosted training sessions to increase knowledge, motivate, and inspire team to achieve
results
Guiding a professional sales team to ensure achievement of revenue targets, operational
goals, customer satisfaction, and individuals' career objectives
Strategically managing and developing distributor relationships, evaluating their
performance region by region and identifying opportunities to seek deeper market
penetration
July’19-March’23 | SINTEX BAPL Ltd., Nagpur | Asst. Sales Manager – Key Result
Areas:
Drove business and ensured sustained growth, focusing on achieving/ surpassing sales
targets; expanding business reach, and creating new sales opportunities
Coordinated with Clients, Contractors, Builders, UBS Counters and Plumbers for generate
business, and conducting Plumber workshop & meet, contractor & builder meet, client
factory visit for completing organizational goals in Nagpur and Vidarbha region.
Managed business operations with a key focus on top & bottom-line profitability and
customer satisfaction by ensuring optimal utilization of resources
Introduced & led around Distributors ( from Nagpur, Wardha, Yavatmal, Gondia, Akola, and
Amravati ) and Dealers across Nagpur region; implemented strategies to maximize
channel sales & collections achieved an increase in channel business
Pipelined sales based on market research, network management & customers references;
planning & preparing approaches, pitches & proposals, participating in pricing and work
order negotiations.
Closed opportunities and strengthening relationships with strategic accounts by
leveraging key account management skills; designing & executing the go-to-market
strategy for new product offerings for entry into new markets and enhancing product and
service offerings.
Restructured operations and introducing important Cost Control measures to bring in
profitability including strategic partner alliances for business processes, and team re-
organization.
Previous Experience:
Nov’15-June’19 with SOMANY Ceramic Ltd., Nagpur as Sr. Territory Manager.
Sep’11-Oct’15 with WATERTEC (IND) Pvt. Ltd., Nagpur as Sales Executive.
Apr’06-Sep’09 with MEGHE GROUP, Nagpur as Purchase Assistant.