Business Development Manager – Project Sales & Retail Market @ C.K. Birla Hil Limited (Birla Hil Pvt Ltd)
MBA (Finance & Marketing) and BE (Electrical & Electronics) professional with 14+ years of experience in business development, project sales and client relationship management across the pipes and construction chemicals industry.
Currently associated with C.K. Birla HIL Limited as Business Development Manager – Project Sales & Retail Market for Bangalore, managing a live portfolio of 100+ active builders, government contractors and architects across uPVC, CPVC and UGD pipes. Prior to this, spent over 10 years at Kanha Plastics Pvt Ltd as Area Sales Manager, driving project (B2B) sales of PPR-C pipes across Karnataka, deputizing for the entire region and consistently surpassing revenue and sales targets.
Strong track record of building relationships with builders, developers, architects, MEP consultants, PMC firms and government departments (PWD, CPWD, BSF, Air Force, Navy), and of growing distributor and dealer networks to drive market share.
Drive marketing and sales of uPVC, CPVC and UGD pipes, managing turnkey project installations and securing MEP consultant approvals across ongoing projects.
Build and manage relationships with builders, developers, architects and government contractors, including PWD, CPWD, BSF, Indian Air Force and Indian Navy.
Manage a live portfolio of 100+ active builders, 9 government contractors, 9 architect firms (including DSK Associates, Pragathi Architects, Sampath Kumar Associates and D-Square) and 5 distributors.
Coordinate with leading project management consultants (PMC) including Gleeds and other regional PMC firms on approvals and specifications.
Drive retail segment sales across Bangalore, Mysore, Hassan, Tumkur, Kolar, Chikkaballapura and Doddaballapura.
Handle a product portfolio spanning PVC pipes and construction chemicals.
Led marketing and sales of PPR-C (Poly Propylene Random Copolymer) pipes, managing turnkey project installations for firefighting, chiller, pneumatic and industrial chemical lines, and handling related government licensing.
Managed Area Sales Manager responsibilities across the Bangalore, Bijapur and Mysore divisions, deputizing for the entire Karnataka region and overseeing 2 Area Sales Executives.
Delivered average monthly revenue of 20 lakh, achieving 1 crore in annual sales against target, across a network of 3 distributors and 20 dealers.
Expanded market share by adding new retailers to the distributor network and building relationships with government departments, builders and industrial clients.
Built and serviced key accounts including IFB, Essae, Prestige, Brigade, Sobha Developers, Sami Labs, Micro Labs, KIA Motors and other industrial clients.
Managed budgetary and sales targets, and controlled management accounts for net profit, sales, shrinkage, wages, write-offs, cash control and store expenditure.
Monitored store compliance across customer care, planning, staff training and time management, while coaching Area Managers and supporting team development.