Keshvan Ramanujam

RSM @ Jamna Auto Industries Limited

Flat No C2- Plot no 9, 4th Main Road, Ram Nagar, Nanganallur, Chennai-600061 kesavanr38@gmail.com 9444320998
Current CTC
0 LPA
Expected CTC
0 LPA
Notice Period
30 Days
Experience
23.2 Years
Profile Summary

Aspiring for challenging assignments in Sales/ Marketing; Business Development; Channel & Client Relationship Management with leading organizations in the Automobile accessories, FMCG, Food & Beverage & Automobiles industries

A result-oriented professional with 32 years of experience in Business Development, Sales/ Marketing; Channel & Client Relationship Management and company product source & tie up
Working in Jamna Auto Industries Ltd
A keen planner and strategist with demonstrated abilities in devising marketing strategies, activities and accelerating the business growth.
Abilities in improving organisational effectiveness, business & image via customer and market focussed strategy development.
Expertise in tapping prospects, analysing their requirements, rendering technical guidance to the clients and negotiate (commercially) for the orders.
An effective communicator with excellent relationship building & interpersonal skills.
Strong analytical, problem solving & organizational abilities. Possess a detail-oriented attitude.

Work Experience
N/A – Present

Registered highest market share growth in Tamil Nadu, from 17% to 25%.

  • Joined as Sales Executive and got three promotion as’ Area Sales Manager’
  • Successfully reduced schemes from Rs. 9 per case to Rs. 0 per case, maintaining growth in business. Saved Rs 42 lacks as budgeted amount for the year
  • All Tasmac and top bureaucrat having personal relationship
  • Been promoted as Area Sales manager and given charge of Mumbai dance bar business in charge
  • Generated business from all hotels and bars in my regions as contribution from0.3% 15% in this

Segment

N/A – Present

Lubricant Industry is the most competitive product and been proven business from the TN state on an average month on month stated from Zero

  • Set Entire Sales team and Distributor channel in place
  • Having the personal relationship with more than 500 fleet operators.
  • Converted all major truck and Bus fleet customer for Zoomol Lubricants in my area of operation mainly in Cement bulk operation fleet like Dalmiya cement, Grasim Cement, Ramco cement, Chettinad Cement and BHEL
  • Having fleet customer base data of 1500 customers made and working on conversion
  • Made brand visibility in retail counter and created Demand from garages level with regular activity
  • Develop hold in all workshops and mechanic level in all segment of Tamil Nadu state due to campaign, Brand development thru team work
N/A – Present

Achieving targets month after month and earned 100% incentive.

  • Having the personal relationship with more than 1000 fleet operators.
  • Converted all major fleet and Bus fleet operators for Birla Tyre in my area of operation mainly in Cement bulk operation fleet like Dalmiya cement, Grasim Cement, Remco cement, Chettinad Cement
  • Having fleet customer base data of 5000 customers made and working on conversion
  • From 3% market share brought to 7% market share of Truck Tyres because of sound relationship with truck fleet customers.
N/A – Present

Set the brand awareness

  • Total responsible for primary and secondary sales
  • Control CPC on budget plan
  • FL 3 ie Hotel Bars to be 100% placement of brand and make it market leader brand
  • Team Leader of big Team
N/A – Present

Handled Replacement market of Tamil Nadu, Andra Predesh, Karnataka for synthetic moulded rubber products

  • Responsibility of OEM Business like TVS Suzuki. Royal Enfield and Sundaram Fasteners
  • Construction and Contractor for Rubber Tiles
  • Assigned additional responsibility of managing operations in Karnataka in the third year of joining & Karnataka & Andhra Pradesh in the Fourth year.
N/A – Present

Appointed 8 Franchisee in short time

  • Increased business volume by 35 % from LY
  • Done Brand image branding at the maximum
  • Without Fleet relationship cannot achieve the set target in Truck Tyre retreading
  • Having 1800 Fleet data and visiting each and very fleet operator in person
2025 – Present
RSM
Jamna Auto Industries Limited

Total in charge of Kerala state business

  • Institutional business sales in charge of South
  • STU business in charge of south
  • Conduct campaign and promotional activity
  • Total target business Responsibility
  • To appoint marketing Team If required as per business budget
2022 – 2024
Aftermarket Head
Prm Automotive India Pvt Ltd

To identify the Product source and complete tie-up with high negotiation

  • Pan India aftermarket business head Sales and distribution
  • Budgeting for Promotional Activities and Organizing Brading of the Product
  • Handling the Marketing team
  • Total Responsibility of P & L
2017 – 2022
RSM-South
Elgi Rubber Ltd Chennai

In charge of Franchisee business of South India

  • Heading the Team of 7 Sales Executives
  • Expansion of business is key focus
  • Personal appointment of Franchisee as main responsibility
2013 – 2017
TN State Head
Raj Petro Specialities Ltd (Zoomol Lub)

State In charge total responsibility of P & L of the state Business of Zoomol Lubricant

  • To achieve the budgeted Target of the year in terms of Volume on monthly and Quarterly basis.
  • Man Power recruitment and Training.
  • Budgeting for Promotional Activities and organizing where ever need my help
  • Handling the team of 1 ASM 5 Sales Executives
2010 – 2013
Business Manager
Birla Tyres

Total business responsibility Trichy, Salem depot as ‘Business Manager’ Based Trichy

  • Responsible of 2 crore tyre sales business from three depots area and to achieve stretch targets given by the HO every month.
  • Increase market share of Birla Tyres through truck fleet customer
  • Conduct campaign Minimum three in a month
2000 – 2004
Sr. Sales Executive
Wipro Lighting & Consumer Care

Developed new market like Tiruvarur, Nagapattinam and Karaikal Districts mainly rural markets.

  • Appointed 23 distributors in a year which led market penetration 4 year which contributed new business of more than Rs.4.00 Crore per anum
  • Appointed distributor in all area as left no place uncovered and developed the ability of channel partners appointment skill
1993 – 1996
Sales
Sundaram Fasteners Ltd.

Handled replacement market of Entire UP of Power Metrology division

  • Handled10 branches of IMPAL(TVS) as distributor
  • Handled OEM business from LML – Kanpur (Lohia Motor Ltd,), Scoter India- Lucknow and Tata Motors- Lucknow
  • OEM business grow from Zero to 3 crore per annum
  • Penetration from Zero to 20 Lacks business per month in replacement market
Education
Sikkim Manipal University, Manipal
MBA in General
N/A - 2008
Nagpur University
B.Com. in General
N/A - 1992
Nagpur University
Intermediate in General
N/A - 1989
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