Sanjay Dafda

Deputy Area Sales Manager - Parts & Lube Bussiness @ International Tractors Ltd - Sonalika Tractors

Rajkot - Gujarat Sanjay.dafda333@gmail.com 7016642257
Current CTC
0 LPA
Expected CTC
0 LPA
Notice Period
30 Days
Experience
11.7 Years
Profile Summary

Dynamic and results-driven Deputy Area Sales Manager with over 7 years
of experience in the parts and lube industry. Proven track record o
f driving sales growth, enhancing customer satisfaction, and leading hig
h-performin g sale s teams . Adep t a t developin g an d implementi
ng strateg ic sal es plan s, managi ng k ey account s, a nd leveragi ng mar
ket insig hts to achi eve busin ess objectiv es. Str ong communica tor
with excellent negotiation skills and a deep understanding of sales processes
and market dynamics.

Work Experience
2018 – Present
Deputy Area Sales Manager - Parts & Lube Bussiness
International Tractors Ltd - Sonalika Tractors

Market development activities in assigned area to increase sales and

new dealer appointment, Following up new business opportunities and setting up meetings

Identify, evaluate and select dealers / distributors in the given

geography and On- board them to increase sales Revenue

Brand promotion, demand creation from dealers to increase the

sales and increase the brand value

Monitor Dealer wise, product wise, month wise sales plans and take

corrective actions to improve the same

Developing Schemes and proposals for clients to increase sales and

revenue

Management of distributors, Dealers and Stockiest to ensure high

levels of service delivery in line with the overall targets.

Evaluate & monitor distributor & dealers performance at regular

intervals to address performance gaps effectively

Ensure that issues raised by the distributors / dealers are addressed

in a timely manner

Establish performance expectations and regularly review individual

performance of distributor & dealers.

Motivating& managing SOs to drive sales and achieve revenue

growth.

Key Achievements:

Successfully increased regional sales by 35% over the past three

years through targeted sales strategies and customer relationship

management.

Led a team of 15 sales representatives, consistently exceeding

quarterly sales targets and improving team performance.

Developed and executed marketing campaigns that boosted brand

visibility and customer engagement.

Implemented CRM systems to streamline sales operations and

improve customer service efficiency.

2016 – 2018
Field Officer - Parts & Lube Bussiness
Tafe Motors And Tractors Ltd.

Promote and sell company products at assigned locations.

Collaborate with members of different teams.

Develop engaging sales pitches for different target customers.

Collect customer contact information and follow up with leads.

Maintain the customer database and handling Loyalty Program.

Build strong customer relationships.

Create sales, needs analysis and cost–benefit reports.

Monitor competitor sales strategies.

Education
Suarshtra University
Bachelor of Arts in General
N/A - 2016
Gujarat Technoligical University
Diploma in General
N/A - 2014
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Top Skills
Customer Relationship Management Negotiation And Closing Skills Sales Process Optimization Market Analysis And Insights Team Leadership And Development Strategic Sales Planning