Sales & Brand Coordinator @ Saravana Building Products
MBA graduate (Marketing & Finance) with hands-on experience in sales coordination, business development, CRM pipeline management, and lead generation across construction, building materials, and fintech sectors. Proven ability to qualify and score leads, run outbound calling and email/LinkedIn outreach campaigns, coordinate cross-functionally with sales and marketing teams, and develop sales collateral that drives conversion. HubSpot CRM & Inbound Sales certified, with a consistent track record of improving lead-to-conversion rates and campaign performance through disciplined follow-up, accurate CRM data hygiene, and KPI-driven reporting.
Job Description:
Generated and qualified leads for the residential sales team through SEO-optimized landing pages and a managed property listing pipeline, logging qualified opportunities in CRM for seamless sales handoff.
Executed outbound, multi-channel prospecting (Instagram, Facebook, LinkedIn) for project launches, coordinating timelines between sales and marketing teams to keep pipeline activity on schedule.
Ran lead-nurturing email campaigns for prospective buyers, tracking open rates, click-through rates, and conversion metrics to prioritize sales-ready leads.
Developed buyer persona analyses and competitive comparison content used by the sales team during lead qualification and client conversations.
Owned end-to-end campaign execution — briefs, creative assets, and client communication — from planning through delivery.
Managed online lead generation and follow-up communication for UPVC windows, doors, and building materials, maintaining a structured, CRM-tracked sales pipeline.
Engaged directly with prospects to capture requirements, qualify interest and readiness, and route sales-ready leads to the appropriate account owner.
Developed sales collateral — brochures, product presentations, and promotional materials — to support conversion during client conversations.
Planned and published content calendars and managed digital correspondence to sustain consistent outbound engagement.
Job Description:
Executed CRM-based outbound outreach — maintained 80+ daily contact touches (calls/emails) and managed the sales lead pipeline with accurate, SLA-compliant record-keeping.
Qualified and scored inbound and outbound leads based on fit and readiness, scheduling follow-ups and warm handoffs for the sales team.
Designed and ran segmented email campaigns; improved email open rate by 25% through A/B testing, driving stronger lead conversion.
Improved demo-to-sale conversion rate to 20% through data-driven, personalized follow-up communication.
Analyzed pipeline and funnel performance (CTR, conversion rates); produced weekly conversion and activity reports for management review.