Job descriptionRole Overview: The Marketing Manager will own and execute all ground-level brand activation and consumer outreach initiatives for the assigned region. This is a hands-on role requiring deep expertise in healthcare or clinical services marketing, with a sharp focus on driving qualified lead generation through community-based activations, doctor/clinic networks, and corporate tie-ups especially through TPA (Third Party Administrator) channels.Key ResponsibilitiesField Activation & Community OutreachPlan, execute, and optimise BTL campaigns, diagnostics consultation camps across the assigned region in residential society camps, corporate wellness drives, and healthcare institution tie-ups.Coordinate logistics, clinical team deployment, and lead capture.Identify high-potential micro-markets and residential clusters basis population density, demographic fit, and competitor presence.Brand & Clinic EcosystemCoordinate with local clinics, hospitals, and general practitioners to build referral networks.Manage visibility at local partners, labs, and wellness chains (e.g., diagnostic centres, pharmacies) within the region.Campaign Planning & ExecutionDevelop monthly and quarterly BTL calendars aligned with national marketing priorities and regional targets.Brief and manage local vendors fabrication, logistics, printing, staffing ensuring quality execution within budget.Coordinate cross-functionally with the central creative team for collateral, sales team for lead handoffs, and with the clinical team for camp staffing.Data, Reporting & OptimisationTrack activation performance metrics: footfall, leads, cost per lead, show rate, and purchase.Maintain accurate activation reports, campaign trackers, and vendor payment records.Share weekly regional insights with the central marketing team to inform future campaign strategy. Working knowledge of excel / Google sheets is essential.Key Performance Indicators (KPIs)Revenue Generated through BTL activities. Variable compensation will be linked to this.Number of activations, Qualified leads and Cost Per LeadLead-to-consultation conversion rate and TPA and corporate accounts activated