Product Manager

Role Overview

We are looking for an experienced Product Manager – Automotive Aftermarket to lead product strategy, product lifecycle management, market analysis and new product introduction. The role will work closely with R&D, Sales, Marketing, Supply Chain, Quality, vendors and dealers to drive product growth and successful market launches.

Key Responsibilities

• Lead the product roadmap and lifecycle for automotive aftermarket products.
• Develop product positioning, pricing strategies and value propositions across vehicle segments.
• Conduct market research and competitor analysis to identify market gaps, trends and new product opportunities.
• Manage the complete product lifecycle including packaging, SKU rationalization, compliance and BOM creation.
• Drive New Product Introduction (NPI) from trials and pilot launches through commercial launch and performance reviews.
• Coordinate with R&D, Sales, Marketing, Supply Chain and Quality for product development and timely delivery.
• Develop and execute Go-to-Market (GTM) strategies, product launches, POS campaigns and dealer training.
• Develop POS visibility tools, merchandising guidelines, displays and promotional materials.
• Work closely with dealers and customers to provide product/technical support and improve product adoption.
• Conduct regular market and dealer visits to understand customer requirements, competitor activity and POS execution.
• Coordinate with vendors and suppliers for packaging, raw materials and finished-goods readiness.
• Work with Sales teams on annual business plans, sales forecasts and revenue targets.
• Monitor product performance and identify opportunities for product improvement and portfolio expansion.
• Support inventory planning and ensure product availability in coordination with Supply Chain.

Key Products / Category Exposure

Preferred experience in automotive aftermarket products such as:

• Automotive Horns
• Wipers
• Fuel Additives
• Engine Decarbonizers
• DPF Cleaners
• AT Oils / Lubricants
• Car Care Products
• Automotive Accessories
• Other aftermarket consumables

Candidate Profile

• B.Tech/B.E. – Mechanical/Automobile Engineering preferred.
• MBA in Marketing/Product Management will be an advantage.
• 10–14 years of experience in Automotive / Auto Components / Automotive Aftermarket.
• Strong understanding of product management, market research, competitor analysis and NPI.
• Experience working with dealers/distributors and sales teams.
• Strong understanding of automotive products and customer requirements.
• Good commercial, analytical and presentation skills.
• Ability to coordinate cross-functionally with R&D, Quality, Supply Chain, Sales and Marketing.