Job Description – Territory Sales Manager
Company: Aquel Bathware
Designation: Territory Sales Manager (TSM)
Department: Sales
Location: As per business requirement
Reporting To: Regional Sales Manager / Zonal Sales Manager
Job Purpose
To achieve sales targets in the assigned territory by developing the dealer, distributor, retailer and channel network and increasing market presence for Aquel’s premium bathware products.
Key Responsibilities
Achieve monthly, quarterly and annual sales targets for the assigned territory.
Appoint and develop dealers and distributors in the assigned market.
Expand the retail network and improve product availability.
Drive secondary sales through regular market visits and retailer engagement.
Build strong relationships with dealers, distributors, retailers, plumbers and other channel partners.
Visit key retail outlets, showrooms and markets regularly to generate business.
Promote Aquel’s product range including faucets, showers, sanitaryware, washbasins, bathroom accessories and sensors.
Generate new business through market mapping and identification of new customers.
Ensure proper product display, visibility and brand positioning at dealer/retailer outlets.
Conduct dealer meets, retailer meets, plumber meets and other promotional activities.
Support channel partners with product information, schemes, samples and sales support.
Monitor competitor products, pricing, schemes and market activities.
Ensure timely collection of payments and follow up on outstanding dues.
Resolve dealer/customer issues and coordinate with internal teams for timely closure.
Prepare regular sales reports, market reports and MIS.
Provide feedback to management on market trends, customer requirements and new business opportunities.
Travel extensively within the assigned territory to develop the market.
Candidate Profile
Graduate / MBA in Sales & Marketing preferred.
4–8 years of experience in sales and channel management.
Experience in bathware, sanitaryware, faucets, CP fittings, building materials or related industries preferred.
Strong experience in dealer/distributor management and retail sales.
Good understanding of territory management and market development.
Strong communication, negotiation and relationship-management skills.
Target-oriented, self-driven and comfortable with extensive field travel.
Good knowledge of MS Excel and sales MIS.
Preferred Candidate Background
Candidates from companies dealing in bathware, sanitaryware, faucets, CP fittings and building materials would be preferred.
Key Performance Indicators
Sales Target Achievement | Secondary Sales | New Dealer/Distributor Addition | Retailer Coverage | Market Expansion | Collections | Product Visibility | Customer Retention | Market Share
About Aquel: Aquel is a premium bathware brand by Prince offering faucets, showers, sanitaryware, washbasins, bathroom accessories and sensors, with a focus on contemporary design, engineering and quality.